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OMNICHANNEL, MARKETING & MEDIA STRATEGIES FOR THE HEALTHCARE INDUSTRY

Omnichannel Healthcare Solutions
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About Us

ABOUT US

Apis Strategies is a boutique-style company made up of transformative strategic thinkers, experts and industry leaders with over 25 years of experience from all ends of the healthcare ecosystem.

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We thrive on challenge and utilize media solutions, brand strategies and omnichannel management that drives proven results and generates significant ROI.

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Our Services

Our Services

1

Branding & Market Strategy

  • Develop go to market strategies and product positioning from marketing suppliers and med tech to pharmaceutical brands

  • Develop campaigns to support specific marketing and financial objectives across different channels in support of overall business strategy

  • Manage social media and content marketing strategy 

  • Prioritize the customer experience online from beginning to end, ensuring it is simple, effective and attractive.

  • Expertly navigate Google Ads, Google Analytics, DSPs and other interfaces to build, optimize and maintain campaigns.

  • Develop marketing roadmap, making recommendations on marketing tactics

  • Evaluate the impact of marketing programs in achieving lead flow, sales conversion, and customer retention initiatives

  • Lead execution of marketing programs from start to finish, driving collaboration with internal stakeholders

  • Coordinate company conferences, trade shows, and major events

  • Support sales and lead generation efforts

2

Omnichannel Strategy & Operationalization

  • Drive and support the development of Omnichannel Marketing strategy to support brand growth

  • Deliver CAC-approved, integrated omnichannel campaigns

  • Drive digital excellence 

  • Inspire sales and marketing teams to embrace the omnichannel process

  • Collaborate with brand, sales and marketing operations, advanced analytics, and IT to stand up infrastructure and outline SOPs

  • Dashboard and metrics development

  • Database development

  • Coordination of client partners and internal processes

3

Media Engagement & Audience Targeting

  • Fully integrated HCP and consumer media planning and buying across all formats and markets

  • Identification of effective channels to engage with target audiences based upon behavioral data

  • Deep analysis of HCP & consumer target audience behavior and emotional engagement to support  strategy

  • Persona development & segmentation

  • Data management & product development

  • Real-time analysis of tactical & partner level performance against patient journey
    & Rx conversion for closed loop ROI

  • Comparative analysis of audience behavior in order to develop strategy and segmentation

  • First line introduction of new partners and technology innovations

  • Identification and activation of Key Opinion Leaders and Digital Opinion Leaders across global markets

  • Social listening for audience sentiment and topical analysis

© 2023 Apis Strategies

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